Your Podcast ROI Score™ is built on 5 ROI Pillars™ — each worth up to 20 points for a total of 100. Every answer maps to a specific point value reflecting how much that behavior is contributing to — or actively blocking — your podcast ROI. Here's exactly what each pillar measures and why it matters:
Pillar 1: Positioning Clarity
20 pts
If a listener can't identify who you serve in 10 seconds — they leave. Positioning determines whether any other effort matters.
Pillar 2: Proof & Credibility
20 pts
Listeners don't buy credentials — they buy confidence in results. Without visible proof, even a brilliant interview creates doubt instead of demand.
Pillar 3: Content Consistency
20 pts
An episode opens a window of attention. Without ongoing content, a listener who found you interesting simply forgets you before taking action.
Pillar 4: Episode Conversion
20 pts
Without a dedicated listener pathway and follow-up system, every appearance leaks revenue. This pillar scores whether you have a system or a wish.
Pillar 5: Authority Footprint
20 pts
An interview not permanently indexed on Google disappears after the initial release — permanently leaving real ROI behind. This is the most overlooked and highest-impact pillar in the diagnostic.
Total Possible Score
100 Points